Photography moodboard

Version 1: https://drive.google.com/file/d/0B_3oOKrUkOImMTdMSjJoTjNYOWM/edit?usp=sharing

Version 2: https://drive.google.com/file/d/0B_3oOKrUkOImS1R2Um1UdlNLNTQ/edit?usp=sharing

Magazine Photography

Photography and design is vital to the success of a magazine. This is because the visual impact will effect readers immediately.  The picture and art editors are responsible for a team of layout artists and designers if working on a big publication. The role is a big part of commissioning as the art editor has to build a team of freelancers who provide photography and illustration for the magazine. They are also responsible for the most single most important page, the front cover. This is because this is what will either attract or turn away readers at the newsstand. This makes sourcing of images very important. Magazine companies source images in many ways. Some of these ways include:

• Employed photographers
• Free lancers
• Picture libraries
• PR companies

Employed photographers are in-house photographers that work for the magazine. They work on getting pictures at the time for the specific article. For example a live band shoot to go along side a band promotion.  Free lancers are solo photographers that aren't contracted to just one magazine. They work with many individually. Magazine companies can also source images from picture library's such as Corbis. These are companies which own a huge collection of high quality images. Magazines usually use images from companies like these when they cant get the photo themselves by using free lancers or in-house photographers. For example, a picture of a dead artist.

Budget table

This is the budget table for my outlay when producing my magazine.

Version 1: https://drive.google.com/file/d/0B_3oOKrUkOImNl9lQmcxZVk5NWs/edit?usp=sharing

Version 2: https://drive.google.com/file/d/0B_3oOKrUkOImTkpDbmM5djZNOUU/edit?usp=sharing

Market Research

Market research evaluation
This is the analysis of what I found with my research.

Version 1: https://drive.google.com/file/d/0B_3oOKrUkOImbTcyckJCa1BiQ1k/edit?usp=sharing

Questionnaire

This is my first questionnaire:
Version 1: https://drive.google.com/file/d/0B_3oOKrUkOImTTAtZ3plS3lUY0U/edit?usp=sharing

I have decided to re do my questionnaire as I believe this didn't give me results that I could easily analyze. I re did my questionnaire on quick survey.

Version 2: http://kwiksurveys.com/s.asp?sid=4yoob0tkzb8kgn6260091

Focus group

This is my focus group plan: 

Version 1: https://drive.google.com/file/d/0B_3oOKrUkOImU25qZUpFVjFVMWs/edit?usp=sharing

Health and Safety

This is my health and safety form for my photo-shoot in the studio:

Version 1: https://drive.google.com/file/d/0B_3oOKrUkOImT0plaE1FdE85b00/edit?usp=sharing
Version 2: https://drive.google.com/file/d/0B_3oOKrUkOImOGVqb0ctSzk0OGM/edit?usp=sharing


Key skills:

• Professional responsibility
• Applying my knowledge of professional practice
• Showing forethought and evidence of planning an event
• Using the opportunity to research independently for my individual situation/s.

NUJ'S health and safety concerns:

• Bullying
• Stress
• Repetitive Strain Injury
• Public order situations
• Conflict zones
• Exiled Journalists

What types of risks may there be in a photo-shoot?

• Tripping hazards such as stairs, wires and leads etc.
• Having a light fall on you
• Falling off/over a chair
• Being electrocuted by wires and electrical equipment
• Fire due to electrical hazards, lighting and smoking
• Falling from an elevated position
• Falling over in dark rooms without adequate lighting
• Hurt your back due to heavy equipment
• Feeling nauseous and dizzy due to heat
• Light sensitivity (epilepsy)
• Asbestos in buildings

Risk - How great the chance is that something COULD happen
Hazard - Anything that CAN cause harm

The likely effect of a hazard may for example be rated by:

1) Major - Death or ,major injury causing long term disability
2) Serious - Injuries or illness causing short term disability
3) Slight - All other injuries or illnesses

The likelihood of harm may be rated by:

1) High - Where it is certain that harm will occur
2) Medium - Where harm can sometimes occur
3) Low - Where harm is rarely caused


Here are some pictures of some hazards and precautions that I could see In the studio:

This show the corridor leading down the corridor, it show that the corridor is kept to a reasonable standards of tidiness and there are minimal trip hazards.

This shows a fire escape which is situated in the studio giving you multiple means of escape encase of emergency.

This shows that during the day there will still be adequate lighting due to windows and a transparent ceiling.

This picture shows that the corridors have lights so even in the case of a black out or emergency the escape routes are easy to follow.

This also shows that the corridor is kept to a good standard of tidiness, but there is also yet another escape route with a fire alarm situated next to it, showing there are detection systems in place.

This picture shows another fire precaution in the way of a fire alarm but also a disabled access ramp and a hand rail on the stairs.

This picture shows electrical lighting equipment which could possibly be a fire hazard or cause serious injuries. This equipment has regular checks to ensure health and safety standards are met.

Flat plan

I took the music magazine 'NME' to see how the magazine is laid out. I looked at the front cover, the index and an article. I picked these pages as I believe they are defiantly pages that will feature in my magazine, so I could get inspiration on what I find.

This is my analysis of the flat plan on the front cover of 'NME' It shows the title and strapline on the top left. This is the most eye catching place for the title to be featured as it is the first place you look at, as if you are reading a book. There is a huge image which takes up the whole of the page, this is the image that goes along with the main article which has its title across the middle. The main image slightly overlaps the title and strapline and other sub articles overlap the main feature along the border of the front cover. These also feature images. There is also a barcode on the bottom right.

This is my analysis of the plat plan on the index page of 'NME'. Again it features the main article as a huge image at the centre of the page and the title at the top left. This is because they are the most important things. There is a small column featuring a band list on the left and also a box at the bottom of the page on how to subscribe. The actual index is on the right hand side of the page in a medium sized column which takes up about a third of the page. This features page numbers and articles categorised into sections of the magazine with images from the main articles within those sections.

This is an article from 'NME' which I chose to analyse. There is a huge image that represents the article which takes up nearly half of the page on the top. This is eye catching and draws you to the article. There is then the title of the article featured underneath that in bold font. At the bottom of the page there are four columns of text, a page number and the date.

This is the quick flat plan of my front cover. I will have a dark background with my strap line running across the top. My title will be on a black box background with gold text with my chosen font. The main image will be of my solo artist. It will overlap the title slightly and over articles will be slightly faded in the back ground.

I have analysed a few magazines to look at how the magazine is laid out as a whole. I looked at where certain key pages are going to go and what articles will go where. I made a simple 36 page flat plan of my whole magazine including articles and where advert spaces are (pagination).

Fictional Artist

This is my fictional artist plan, I made this plan so I can start to think about the artists so we can decide what sort of articles we will be writing and details that we can include.

This is my plan for my solo artist, Youngsta:

Version 1: https://docs.google.com/file/d/0B_3oOKrUkOImbXROVjJmNHNld2M/edit?usp=sharing

Version 2: https://drive.google.com/file/d/0B_3oOKrUkOImV1JROG1VZnVtSzA/edit?usp=sharing

This is my plan for my group, The Pretenders:

Version 1: https://drive.google.com/file/d/0B_3oOKrUkOImemdMT3NuRWdONFE/edit?usp=sharing

Time Schedual

I've created a timeframe to keep up to date and make sure I have all the tasks complete and uploaded to my blog.

Version 1: https://docs.google.com/file/d/0B_3oOKrUkOIma1RNekJWSHRpVU0/edit?usp=sharing

Version 2: https://drive.google.com/file/d/0B_3oOKrUkOImNjJLa1FNQUk4NUU/edit?usp=sharing

Version 3: https://drive.google.com/file/d/0B_3oOKrUkOImM3pnWWJHeWhLWW8/edit?usp=sharing

Version 4: https://drive.google.com/file/d/0B_3oOKrUkOImbWRfekVsSUtGUTg/edit?usp=sharing

Magazine Planning

This is my very first magazine plan, it is my very simple, basic plan where i made my first plans and thought about some of the things i will need to do in the future.

Version 1: https://docs.google.com/file/d/0B_3oOKrUkOImOURjUDQxMmVEcFE/edit?usp=sharing

Version 2: https://drive.google.com/file/d/0B_3oOKrUkOImbUgtd2FVbUl1WjQ/edit?usp=sharing

Version 3: https://drive.google.com/file/d/0B_3oOKrUkOImYTU0TjFDdEE0ZjQ/edit?usp=sharing

Version 4: https://drive.google.com/file/d/0B_3oOKrUkOImWTZaVTdYbHlRYk0/edit?usp=sharing

Print media

It is vital to be fully prepared when it comes to our photo-shoot, this is because if anything goes wrong we need to be prepared. If we aren't then we could waste a lot of time and effort. I have broken these things down into sections of equipment, facilities and personnel. Under each list I have written some of the things that I think could go wrong and a solution or two for each problem.

These are some equipment that I think will be used within our photo-shoot:

• Charged camera
• Tri-pod
• Lighting
• Steps
• Costumes
• Jewellery
• Make up
• Accessories
• Props
• Media storage
• Transport

 There are some problems that could occur with the equipment on our photo-shoot, some of these can include:

The weather could be bad, this could cause some of the clothes to become un-wearable and equipment such as the camera to break. This means that we would have to take umbrellas and rain coats just in case. The weather could also change the mood of our shoot, so if it wasn't right it could change how our pictures come out.

The camera could run out of battery throughout the shoot, this means that we would need back up battery's and make sure the camera is fully charged before leaving. The cameras memory storage could also become full meaning we would need back up SD cards just encase.

The costumes and accessories might not fit the models, this means that we might need to check the sizes and bring more than one size of clothing

Facilities and location that we might need:

• Toilets
• Food
• Location
• Internet café
• Photo-shoot location

These are all vital to make sure the photo-shoot runs smoothly and quickly without any problems looking for facilities. Here are some problems which could cause this hard to achieve:

The location we choose could be out of bounds or blocked off, this means we would have to have a couple of ideas for several locations we would like to shoot at.

There might not be any internet access so we need to maybe have a device with 3G to make sure we can save and upload images in case of emergency

There may not be any facilities near-by which means we will need to know where the nearest facilities are if there isn't any in the close vicinity

Personnel that we might need:

• Models
• Photographers
• Extras
• People to help carry equipment and props

There are some problems that could occur with the personnel on our photo-shoot, some of these can include:

The models/photographer might not turn up to the shoot, this means we should have back up people just in case the people cant turn up

The models/photographer might not turn up to the shoot, this means we should have back up people just in case the people cant turn up

Progress Evaluation

Primary research -
New investigations into something e.g. questionnaires

Secondary research -
Investigations made by others that you refer to e.g. using a magazine media pack

In order to research my chosen genre I have looked at my target market audience. I pictured a person who I think would buy the magazine I am producing. Using this image I took inspiration on adverts I could use. I also used this to think about colour schemes and maybe themes throughout the magazine that fit in with my genre. I also created a moodboard on my chosen genre, this helped me get an idea of what people in my chosen genre would like. This also gave me an idea on what adverts I could include in my magazine. It also gave me a broader idea on the genre I have chosen.

To also analyse my genre I looked at existing hip-hop genre based magazines. This gave me an insight on what sort of content is included in a magazine of my chosen genre. I looked at things such as the layout of the front cover. From this I got ideas on the title and how the images are layed out on the page within my chosen genre. In XXL I also looked at what type of  content is inside the magazine, I looked at the different articles and noticed that the magazine focused mostly of biographical articles featuring famous hip-hop artists. There were also pages on hip-hop clothing and style.

In order to investigate my target audience I looked at some other magazines of my genre. I looked at the adverts in certain hip-hop magazines. This gave me an idea of some of the clothes and styles that my target market audience could like. I also looked at the artists in the magazine. I then researched the artists in more detail, this helped me look at the genre in more detail and gave me a wider understanding of my target market audience. I created a questionnaire to help me with this sort of research, this will give me an idea on music tastes, clothing tastes and also things like social networking sites and phones. All of this will help me aim my magazine to a specific audience.

In order to conduct better primary research I need to try and get a bigger range of magazines. Doing this will broaden my idea to not just a specific market audience and genre but to a larger, more varied genre. I could also do primary research by going to concerts and gigs and seeing first hand my target audience who enjoy the genre I have chosen. I could also listen to more of the music, this would also aid in simply getting a bigger idea of hip-hop. To go along side my magazine I could do an opinion poll or interview people.

To be able to make more secure decisions about my magazine I need to make sure I know enough about my chosen genre. With this information I will be able to write good content that I am comfortable suits both my theme and feeds the needs and desires of my target market.

Effective Questionnaires

How do we make an effective and helpful questionnaire?

• Semantic Scales
• Keep it simple enough to be understandable
• "Other"
• "If yes/no, why"
• Ask about what you want to know
• Ask precise questions, not vague ones
• Limit the amount of responses
• "if never, would you?"

In class we looked at a questionnaire on the music industry. We looked at the magazine and had to work out how to improve certain questions and add/remove aspects we thought did not help research the audience. The questionnaire was focusing on researching for creating an app and video for a made up artist. This was quite specific so taking out some of the pointless questions was easy.

 One of these questions were: " Do you own a smartphone? If so what brand?" This question doesn't have any real relevance to the audience. All it gives us is the phone that they use, what we want is which app/music platform they use so that our app can be targeted to work well with that device.

We also looked at the first questions which where "How old are you?" and "Are you Male or Female?" these are very crucial questions as without them you do not know who is giving you the rest of the information in the questionnaire. If you do find out the age and gender of the participant you can then tell what your target audience answered.

Homework Mr Maddocks due Thursday 26th

Questionnaires can inform a company or designer on many aspects of their target audience and things that can improve their work. Firstly they ask the participants age and gender, this helps the company interpret the answers in the rest of the questionnaire. For example, if a magazines producers target audience is 16-25 year old males then they will not be overly interested in questionnaires answered with different ages and genders. For example 50+ females.  With this information they can use other answerers to improve their work. This can be multiple choice answers such as "How many music magazines do you buy a week?" or scale answers such as "On a scale of 1-10, how much do you enjoy indie-rock music compared to other genres". All of this type of information from questionnaires will come in handy when creating a magazine focused at a specific target audience.

Some topics that I could be:

• Age
• Gender
• Preferred Genre
• Preferred Bands
• Opinions on magazines
• Preferred magazines
• How often they read/buy music magazines
• Preferred Music streaming/listening service
• How do they download music
• Do you use music apps
• Do you use social media
• Preferred Radio station
• Preferred music TV channel
• Live music
• Festivals
• Brands of clothes and footwear (for advertising)
• Makes of cars (for advertising)
• Drinks (advertising)
• Font
• Language

Codes of practice and regulation

Defamation
The definition of defamation is to attack an individuals privacy and reputation.

Libel
The definition of libel is the publication or print of defamatory matter in permanent form such as TV, radio and magazines.

Slander
The definition of slander is a malicious, untrue and defamatory declaration in transient form.

Copyright
Copyright has been around since 1911 when the law was introduced. It stops people from redistribution of others work and there is no single law worldwide. It enables producers and authors to decide how their work is distributed. It requires no registration to make it copyright, just a copy right symbol on the work. Different things have lengths of copyright e,g. music has a copyright of 50 years and films have a copyright of 70 years.

Homework Ms Bennet

The national union on journalists was founded in 1907 and is one of the biggest journalists' union in the world. The NUJ is a group which works to protect the rights of journalists. It works to protect pay, conditions and freedom. The union is an active union and takes pat in campaigning to ensure rights are met. The union is represented in towns and cities throughout the UK and some parts of Europe.

The PCC (press complaints commission) administers the system of self regulation for the press. It deals with complaints, framed within the terms of the editors' code of practice. The purpose of the PCC is to serve the public by holding editors to account. They strive to protect the rights of individuals, while at the same time preserving appropriate freedom of expression for the press.

Genre moodboard

Local products and events

I did research on which local products, events and businesses are advertised in local magazines. I looked at the magazine 'XYZ' this magazine advertises a lot of pubs, bars and events such as comedy shows. I specifically look at a one page advert on 'The Brunswick'. The Brunswick goes along with the theme of the magazine as both shows off the bohemian side of Brighton. The advert a big advert that covers a whole page, it is featured on page 18 nearer the front of the magazine and is one of the first big adverts featured. It gives ideas of some of the offers such as mid week deals on drinks. This type of deal is perfect for the audience of the magazine. The offer means that more people will be traveling a long time to the venue to get their low price drink. Although the pub loses profit on the drink. The customers are likely to enjoy the pub and stay for more which is where they make up for loses.

Magazine analysis

Magazines I have heard of:

• NME
• Q
• Kerrang
• Mojo

Magazines I have read/bought:

• NME
• XXL

 Textual analysis:

Title:
XXL

Publisher:
Harris Publications

Target audience:
The magazine is mainly aimed at the age range of 16-30. This is because the genre of music featured in the magazine is mainly Hip-hop, Rap and R&B. These genres of music are mainly aimed at this age range as that is the type of music that the listen too. This is backed up by the fact that some of the language used in the magazine such as 'Dope' is also aimed at a younger audience. The pictures in the magazine are also of people on this age range. The adverts in this magazine contradict the age range as most of them feature alcohol, cars and clothes that are very unrealistic/illegal to buy at that age. I think the magazine is mainly aimed at the male audience as many of the things advertised or of a male dominated market. Such as cars, alcohol and male clothes. The magazine also features many pictures of half naked women which can be attractive towards a male audience.

Articles:
The magazine mainly features biographical articles on artists and bands. These include interviews and where questions are asked of the artist and are answered. These articles mainly include pictures on who it is about and sometimes information about them listed in bullet points. There are a few articles about products you can buy, these aren't layered out like adverts yet are more like a catalogue.

Description of a male and female photo:
The photo on page 59 of Wiz Khalifa and Amber Rose features the two holding each other with the lady's arms around the man.This possibly shows that the man is the powerful one out of the two. He also has a very serious expression on his face compared to his partner who looks clearly happy. The picture is in black and white which fits in with the theme of the magazine which mainly features dark colours.

What 'ideologies' are implied:
There are a few things that I think are repeated through the magazine and are therefore seen as ideologies. Most of the pictures of males in the magazine have tattoos, this could imply that tattoos are seen as a 'cool' thing to have. The magazine also features a lot of pages on clothing that you can buy, like a catalogue. This could be influencing the audience on what clothing is good to wear at the moment.

Genre:
The magazine mainly features Hip-hop, Rap and R&B. Some of the artists featured include Wiz Khalifa, Drake, Jay-Z, J-Cole, DMX and 2 Chainz.

Publishing Sector

The publishing sector in the UK

• The publishing industry employs over 195,000 people which represents 36% of the creative media workforce
• 50,500 work in journals and magazines

www.creativeskillset.org

My review of two job lists from magazines

I can see small differences and similarities in the jobs from both magazines. 'Q' has a lot less jobs in the editorial section compared to 'NME' who have a lot of jobs listed there. This could possibly show that they think that editing their magazine is a big part of the production. 'NME' have headings such as 'Innovators' and 'NME.com' whereas 'Q' has headings such as 'Reader Services'. Both magazines use similar job titles, Such as editors and designers. 'Q' uses 'Chief' as a title whereas 'NME' doesn't. This shows that 'Q' has a focus on team leaders who run each each job sector. 'NME' has a job section called 'NME.com' which shows they may have a heavy focus on their website and have a whole team dedicated that they think are a key role in the company.

Hierarchy within their team (top to bottom)

Editor in chief / Executive editor / Editor /

Responsible for all policies and operations.

Editor at large and Contributing editor

Advanced freelancers who contribute.

Managing editor

Co-ordinates the publications editorial activities: budget, staffing, schedule etc.

Commissioning / Acquisitions editor

Arranges writers to produce content.

Section editor

Oversees all of the content in certain sections of the publication.

Copy / Sub editors

Edit text across page, check for errors, facts and corrects anything.

Reporters

People who write the stories.

What do you think are the responsibilities of a chief editor?

They are the public face of the magazine on the website, magazines and events like awards ceremony's. They take responsibility for how everything runs and make sure that all the editors are doing their job and delegate them specific tasks. They host meetings and make decisions on what the theme of the magazine will be for example 'Glastonbury'. The Chief editor will control the budget and control legal decisions.They set deadlines and calendars for their team and make sure that the magazines content is correct. They have to liaise with the publisher, marketing departments, media sales team and PR agencies. They will finalise the magazine and make the last decisions before they go to press. We watched the following details which gives us an idea of what it takes to make it into the industry:

HOMEWORK due Tuesday 17 th for Miss Chinn

After doing some research on http://creativeskillset.org/publishing I found out some more specific job roles in the publishing industry, such as:

Copy editor

A copy editor is basically the proof reader of the publication, they check that the text is readable, accurate and ready for publication.They work on all types of publications such as newspapers and magazines.They make certain it fits in with the house style, correcting any errors or typos in the text, checking that the images that are used in the magazine have the correct captions under or beside them.

Art editor

Art editors work in the design or art sector of a magazine team and look after how a magazine looks, this includes images and things like colour themes that run throughout. An Art Editor is in charge of making the magazine look good and easy to read. Their typical work would be to; laying out the pages and using the most suitable graphics and photographs.

Web content manager

A web content manager is responsible for the information that is displayed on a company's website. They ensure it is suitable for customer needs. They normally work along side the art editors to make sure the website fits in with the house style and theme if the magazine.

Qualifications training and standards

The publishing industry requires high qualifications with 51% of their highly qualified workforce holding an undergraduate degree or equivalent. As a result having a higher education will provide a substantial pathway into the industry.

Pre-production

When thinking about the processes taken before a magazine is created, I thought of several categories and thought about what the category would include. These are some of the things I thought of:

Finance

One of the first things I considered was the funding needed and which outgoings would occur during production. Some of the things I thought of were the costs of printing the magazine each month. I also thought about the costs such as rent of the office we would use to design and print the magazine and staff that would be needed to help in the processes taken. I also thought about equipment such as printers and computers which would be used in production.

Personnel

After thinking about finance I thought about what kind of people I would need to help in the production of the magazine. I came up with many people that I would need such as journalists, photographers, editors and a publisher. All of these factors would be key to make magazine production work.

Time

The next step after thinking about these things was time. I had to come up with a deadline for the magazine to be finished so that the magazine would not over run production date. This meant that I would have to plan out every step of production and make a plan on which steps are more important to get finished first.

Content

I then thought about what content would be in my magazine such as pictures, copy and input from contributors such as bands and artists (for this specific genre of magazine).