I did research on which local products, events and businesses are advertised in local magazines. I looked at the magazine 'XYZ' this magazine advertises a lot of pubs, bars and events such as comedy shows. I specifically look at a one page advert on 'The Brunswick'. The Brunswick goes along with the theme of the magazine as both shows off the bohemian side of Brighton. The advert a big advert that covers a whole page, it is featured on page 18 nearer the front of the magazine and is one of the first big adverts featured. It gives ideas of some of the offers such as mid week deals on drinks. This type of deal is perfect for the audience of the magazine. The offer means that more people will be traveling a long time to the venue to get their low price drink. Although the pub loses profit on the drink. The customers are likely to enjoy the pub and stay for more which is where they make up for loses.